Press Releases

For Immediate Release:

Rogers and Fido offer #SAFE service for Assaulted Women's Helpline ...

Toronto, May 9, 2007 - Rogers and Fido announced today that they have partnered with the Assaulted Women’s Helpline to provide #SAFE, an Ontario 24-hour access to a crisis line from any Rogers or Fido mobile phone.

"As Canada’s largest wireless carrier, we are pleased to make this life-saving service more accessible to our 6.8 million customers," says Jan Innes, Vice President, Communications, RCI.  "We are proud to support organizations such as Assaulted Women’s Helpline, which do so much to ensure that the communities in which we live and work are healthy, vital and caring."

Rogers has demonstrated its continued commitment to earning the goodwill of the communities it serves by supporting both national and grassroots initiatives and charities. In partnership with Sony Ericsson and the Government of Ontario, Rogers supplies its wireless network access to SupportLink, a program providing  comprehensive safety planning, follow-up telephone contact and where appropriate a mobile phone pre-programmed to dial 9-1-1 in an emergency situation. Rogers participate both as a corporate entity -- providing funding, in-kind resources and creative applications of its technological resources - and through the individual efforts of its employees.

"More than 50% of Canadian women have experienced at least one incidence of abuse by the age of sixteen," <Huong Pham, Executive Director>. "We believe it is very important that Rogers and Fido customers now have easy access to this life-saving service."

About #SAFE
In addition to providing a toll-free and TTY line, #SAFE (#7233) offers women another way to contact the Assaulted Women’s Helpline to receive crisis counseling, information, referrals and safety planning in up to 154 languages- with guaranteed confidentiality and anonymity.

About the Assaulted Women’s Helpline 
For 21 years , the Assaulted Women’s Helpline has offered a 24-hour telephone and TTY crisis line to all women in the province of Ontario who have experienced abuse. It provides counseling, emotional support, information and referrals and is dedicated to working towards equality for all women. For more information about the Assaulted Women’s Helpline, please visit: http://www.awhl.org/.

About Rogers Wireless
Rogers Wireless Inc. is Canada’s largest wireless voice and data communications services provider with offices in Canadian cities across the country, more than 6.8 million customers, and two powerful brands: Rogers Wireless and Fido. Rogers Wireless, which operates Canada’s largestand most reliable integrated wireless voice and data network, providing advanced voice and wireless data solutions to customers from coast to coast, is Canada’s only carrier operating on the GSM/GPRS technology platform, the world standard for wireless communications technology and the only technology that enables roaming around the world in over 180 countries.The company is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RG), a diversified Canadian communications and media company. For further information, please visit www.rogers.com.

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Media contact:

Odette Coleman
Rogers Wireless
416-935 -6441

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